The Faculty of Economics and Business Administration, in collaboration with Rodeo In, conducted a unique marketing competition.

Students were challenged with conducting thorough marketing research and crafting AI characters tailored for TikTok marketing.

From the initial pool of 20 groups, only six distinguished themselves as finalists, showcasing their projects to Rodeo In’s representatives.

The students captivated the audience with their innovative character designs. The best group that won a $600 prize, consisted of Renel Mechleb, Mohammad Malas, and Anthony Abou Jaoudi.

We deeply thank Mr. Chadi Sawma, the marketing director at Rodeo In, for believing in the youth’s ideas and creativity and for collaboration with our university.

Additionally, heartfelt gratitude is owed to the instructors, Mr. Bassam Khoury and Mr. Kabalan Wehbi, for their guidance and follow-up throughout the competition journey.

Furthermore, we are truly grateful for the enthusiastic participation of our students, who immersed themselves in practical marketing endeavors through this enriching competition.